Visit California has kicked off the Regional Tourism Strategic Planning process with our partners at JLL. As a valued member of our state’s tourism ecosystem and broader community, I would like to officially extend an invitation and encourage you join the conversations happening in your region.

You may have already received outreach from JLL. If so, I encourage you to consider getting involved in this project; we need your input as this process gets underway. As we have discussed these past few months, this project will help chart a course for tourism in California over the next decade by identifying regional opportunities and challenges, providing valuable recommendations and implementation pathways.

JLL will be facilitating a series of focus groups, listening sessions and surveys across the regions over the next several months. To get involved and ensure your voice is heard, please complete this short form, which will put you in touch with your your regional project lead. For more information and project updates, visit the project page.