Information provided by CDFA:

SACRAMENTO, November 5, 2024 – The California Department of Food and Agriculture Office of Farm to Fork (CDFA-F2F) announces proposals are now being accepted for the 2025 California Nutrition Incentive Program (CNIP) Expansion – Special Supplemental Nutrition Program for Women, Infants and Children (WIC), WIC Farmers’ Market Nutrition Program (WIC FMNP) and Senior Farmers’ Market Nutrition Program (SFMNP).

CNIP provides monetary incentives to double the amount nutrition benefit clients have to spend on healthy, California-grown fresh fruits, vegetables and nuts. This request for proposals (RFP) is specific for CNIP funds to match nutrition benefits in the WIC, WIC FMNP and/or SFMNP programs at Certified Farmers’ Markets throughout California, and/or to provide support for SFMNP and WIC/WIC FMNP benefits and nutrition incentives distributed using the new electronic Farmers’ Market Card.

Projects that reach low-access areas and low-income populations, particularly communities where a large proportion of the population is eligible for nutrition benefits (such as CalFresh, WIC, WIC FMNP, and SFMNP) and experiences high rates of diet-related diseases, will be prioritized. This is a competitive process.

Visit the CNIP webpage to view the RFP for this 2025 CNIP Expansion for WIC and WIC/Senior Farmers’ Market Nutrition Programs. The RFP includes further information on the grant program, its implementation timeline and application criteria. Applications must be submitted by email to [email protected] no later than 5 p.m. PT, December 16, 2024.