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CITY COUNCIL AGENDA
REGULAR MEETING
CITY OF HALF MOON BAY
TUESDAY, JULY 16, 2024
HYBRID MEETING (SEE NEXT PAGE)
ADCOCK COMMUNITY CENTER
535 KELLY AVENUE
HALF MOON BAY, CA 94019
Joaquin Jimenez, Mayor
Harvey Rarback, Vice Mayor
Robert Brownstone, Councilmember
Deborah Penrose, Councilmember
Debbie Ruddock, Councilmember
7:00 PM
This agenda contains a brief description of each item to be considered. Those wishing to address the City Council on
any matter not listed on the agenda, but within the jurisdiction of the City Council to resolve, may come forward to the
podium during the Public Forum portion of the agenda and will have a maximum of three minutes to discuss their item.
Comments on City Manager Updates and Consent Calendar items should be made during the Public Forum section of the
agenda. Those wishing to speak on a Business or Public Hearing matter will be called forward at the appropriate time
during that item’s consideration.
Please Note: Anyone wishing to present materials to the City Council, please submit seven copies to the City
Clerk.
Copies of written documentation relating to each item of business on the agenda are on file in the Office of the
City Clerk at City Hall where they are available for public inspection. If requested, the agenda shall be available in
appropriate alternative formats to persons with a disability, as required by Section 202 of the Americans with
Disabilities Act of 1990 (42 U.S.C. Sec. 12132.) Information may be obtained by calling 650-726-8271.
In compliance with the Americans with Disabilities Act, special assistance for participation in this meeting can be
obtained by contacting the City Clerk’s Office at 650-726-8271. A 48-hour notification will enable the City to make
reasonable accommodations to ensure accessibility to this meeting (28 CFR 35.102-35.104 ADA Title II).
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HYBRID MEETING PARTICIPATION PROTOCOLS
This meeting will be held in-person and via Zoom for public participation. Remote participation is provided as a
supplemental way to provide public comment, but this method does not always work. The public is encouraged to
attend in person to ensure full participation. Public comments may be made in-person or remotely via Zoom, and
interpretation will be available. All Councilmembers and staff will participate in person. During any public comment
portions, attendees may use the “raise your hand” feature and will be called upon and unmuted when it is their turn
to speak. The meeting will also be streamed on Channel 27, on pacificcoast.tv, and on Facebook at
www.facebook.com/cityofhalfmoonbay. Please click to join the webinar: https://us06web.zoom.us/j/87674804231 or
join by phone at 669-900-9128, using Webinar ID 876-7480-4231. If joining by phone, use *9 to raise your hand, *6 to
mute and unmute.
ROLL CALL / PLEDGE OF ALLEGIANCE
APPROVAL OF AGENDA
PROCLAMATIONS AND PRESENTATIONS
MIDCOAST COMMUNITY COUNCIL UPDATE
MAYOR’S ANNOUNCEMENTS OF COMMUNITY ACTIVITIES AND COMMUNITY SERVICE
REPORT OUT FROM RECENT CLOSED SESSION MEETINGS
CITY MANAGER UPDATES TO COUNCIL
PUBLIC FORUM
- CONSENT CALENDAR
1.A WAIVE READING OF RESOLUTIONS AND ORDINANCES
1.B APPROVAL OF MINUTES
Staff Recommendation: Approve meeting minutes for the May 7, May 21, and June 26
City Council meetings.
ATTACHMENT 1
1.C RECEIPT OF LEGISLATIVE POSITION LETTER
Staff Recommendation: Receive and file letter to Governor Newsom regarding Vehicle
License Fees.
STAFF REPORT
ATTACHMENT 1
1.D STATE AND FEDERAL ADVOCACY SERVICES AGREEMENT WITH TOWNSEND
PUBLIC AFFAIRS, INC.
Staff Recommendation: Adopt a resolution authorizing the City Manager to enter into an
agreement with Townsend Public Affairs, Inc., to provide state and federal advocacy
services for a period of one year at an amount of $36,000.
STAFF REPORT
RESOLUTION
ATTACHMENT 2
1.E AMENDMENT NO. 2 TO THE PROFESSIONAL SERVICES AGREEMENT WITH BAY AREA
GEOTECHNICAL GROUP (BAGG) FOR ADDITIONAL MATERIAL TESTING AND SPECIAL
INSPECTION SERVICES FOR THE JOHN L. CARTER PARK IMPROVEMENTS PROJECT (CIP
NO. 0611)
Staff Recommendation: Adopt a resolution authorizing the City Manager to execute
Amendment No. 2 to the Professional Services Agreement with Bay Area Geotechnical
Group (BAGG), for additional material testing and special inspection services for the John L.
Carter Park Improvements Project (CIP No. 0611), increasing the contract by $35,000 for a
new total not-to-exceed the amount of $150,415.
STAFF REPORT
RESOLUTION
1.F CASELLE, INC. PROFESSIONAL SERVICES AGREEMENT
Staff Recommendation: Adopt a resolution authorizing the City Manager to execute a
professional services agreement through June 30, 2025, with Caselle Inc. for Enterprise
Resource Planning (ERP) software in the amount of $47,580.
STAFF REPORT
RESOLUTION
1.G AGREEMENT WITH ABUNDANT GRACE FOR THE FY 2024-25 COASTAL CLEANUP PROGRAM
Staff Recommendation: Adopt a resolution authorizing the City Manager to execute a new
program services agreement with Abundant Grace for coastal cleanup services for FY 2024-
25.
STAFF REPORT
RESOLUTION
ATTACHMENT 2
ATTACHMENT 3 - ORDINANCES AND PUBLIC HEARINGS
2.A RESOLUTION TO APPROVE AND INCREASE THE LEVY FOR THE HALF MOON BAY
HOTEL BUSINESS IMPROVEMENT DISTRICT FOR FISCAL YEAR 2024-25
Staff Recommendation: Conduct a protest hearing, consider any oral or written protests,
and adopt a resolution assessing the levy for the Half Moon Bay Hotel Business
Improvement District for Fiscal Year 2024-25.
STAFF REPORT
RESOLUTION
ATTACHMENT 2
2.B FISCAL YEAR 2024-25 SEWER SERVICE CHARGES AND ASSESSMENTS
Staff Recommendation: Conduct a public hearing and adopt a resolution approving the
Fiscal Year 2024-25 Sewer Service Assessments and charges, direct staff to file the
assessment roll, and authorize the County Controller to place the assessment charges on
the County of San Mateo Property Tax Roll and direct staff to bill assessments directly
that are not on the tax roll.
STAFF REPORT
RESOLUTION
2.C BALLOT MEASURE AMENDING MEASURE D, THE CITY’S VOTER-APPROVED RESIDENTIAL
GROWTH LIMITATIONS PROGRAM (PDP-24-035)
Staff Recommendation: 1) Hold a public hearing and consider adopting a resolution
placing a measure on the November 5, 2024, general election ballot to amend provisions
of Measure D, the City’s voter approved Residential Growth Limitations Program, within
the Zoning Code and Local Coastal Land Used Plan; and 2) determine if the City Council
wishes to submit an argument in favor of the measure and who will write the argument
in favor of the proposed measure.
STAFF REPORT
ATTACHMENT 1
ATTACHMENT 2
ATTACHMENT 3
ATTACHMENT 4
ATTACHMENT 5 - RESOLUTIONS AND STAFF REPORTS
3.A RESOLUTION SETTING THE CITY OF HALF MOON BAY TRANSACTIONS AND USE (SALES)
TAX MEASURE ON THE NOVEMBER 5, 2024, GENERAL ELECTION BALLOT
Staff Recommendation: Consider adoption by a 4/5 vote of a Resolution setting the City
of Half Moon Bay Transactions and Use (Sales) Tax Funding Measure on the November 5,
2024, General Election Ballot to seek voter approval of a proposed half-cent sales tax;
and 2) determine if the City Council wishes to submit an argument in favor of the
proposed ballot measure, and if so, which two Councilmembers would write it.
STAFF REPORT
RESOLUTION
ATTACHMENT 2
3.B ADOPTION OF THE DOWNTOWN STREETSCAPE MASTER PLAN
Staff Recommendation: By resolution, adopt the Downtown Streetscape Master Plan.
STAFF REPORT
RESOLUTION
3.C RESIDENTIAL RENTAL REGISTRY – EXTENSION OF FREE REGISTRATION
Staff Recommendation: 1) Adopt a resolution the “no fee” registration period for the
Residential Rental Registration Program from June 30, 2024, to July 31, 2024, with the $75
per unit fee commencing on August 1, 2024; and 2) affirm, based upon the definition of a
“Residential Rental Unit” and “Tenant” included in Chapter 6.02 of the Municipal Code, that
landlords are required to register any rental unit regardless of whether rent is charged or not
(Chapter6.04 of the Municipal Code).
STAFF REPORT
RESOLUTION
3.D PROFESSIONAL SERVICES AGREEMENT WITH LORAL LANDSCAPING, INC.
Staff Recommendation: Adopt a resolution authorizing the City Manager to execute a
professional service agreement with Loral Landscaping, Inc., to provide city-wide
landscape maintenance services for Fiscal Year 2024-25 in an amount not to exceed
$51,564.
STAFF REPORT
RESOLUTION
ATTACHMENT 2
3.E PROFESSIONAL SERVICES AGREEMENT WITH WEST COAST ARBORISTS, INC.
Staff Recommendation: Adopt a resolution authorizing the City Manager to execute a
professional service agreement with West Coast Arborists, Inc., to provide Urban Forest
Management services for Fiscal Year 2024-25 in an amount not to exceed $100,000.
STAFF REPORT
RESOLUTION
ATTACHMENT 2
FOR FUTURE DISCUSSION / POSSIBLE AGENDA ITEMS
COMMISSION / COMMITTEE REPORTS
CITY COUNCIL REPORTS
ADJOURNMENT
